IG Group, a leader in electronic trading, in collaboration with Aichi International Arena Company, Ltd., and AEG, has announced a landmark 10-year naming rights partnership for a new 17,000-seat arena currently under construction in Nagoya, Japan. This partnership represents one of the largest naming rights agreements in Japan and the Asia Pacific region, highlighting the significance of this venture in the global entertainment and sports landscape.
Scheduled to open its doors in 2025, the IG Arena is set to become a premier entertainment facility in Japan, designed to host a diverse array of events, including sports, music, and family-oriented activities. Its strategic location in the heart of Nagoya positions the arena as a future cultural icon, promising to revolutionize the live entertainment experience with state-of-the-art infrastructure and technologies.
The arena will also play a pivotal role as a venue for the 2026 Asian Games and Asian Para Games, further elevating its profile on the international stage. The partnership underscores IG Group’s commitment to expanding its market presence in Japan, one of the fastest-growing regions for online trading.
Tomoharu Furuichi, Japan Country Head for IG Group, expressed enthusiasm about the partnership, emphasizing its alignment with IG’s strategic goals in the Japanese market and its dedication to delivering innovative and exceptional technologies and platforms.
The collaboration with Aichi International Arena Company and AEG is a testament to IG Group’s ambition to redefine investment tools for consumers and contribute to the transformation of live events for Japanese fans. Tokuji Sagi, CEO and President of Aichi International Arena Corporation, highlighted the importance of partnering with a company that shares their vision for Nagoya and the commitment to enhancing the fan experience.
The IG Arena, with its hybrid oval bowl design, promises versatility in hosting a wide range of events, setting a new standard for live entertainment in Japan. This partnership, facilitated by AEG Global Partnerships, places the IG Group brand at the forefront of major sports and entertainment events in Japan, signaling a new era for live entertainment in Nagoya and beyond.
The project is supported by a consortium including Maeda Corporation, NTT Docomo, Anschutz Sports Holdings (AEG), Sumitomo Mitsui Finance and Leasing, Tokyu Corporation, Chubu-Nippon Broadcasting, and the Development Bank of Japan, with architectural design by Kengo Kuma & Associates.
