Uniswap, a prominent decentralized exchange (DEX), has enhanced its mobile app offerings by integrating Robinhood Connect, allowing users to purchase cryptocurrencies directly using funds from their Robinhood accounts. This integration, announced on Monday, provides Uniswap users with the convenience of buying cryptocurrencies via bank transfer, debit card, or directly from Robinhood.

This strategic move positions Robinhood Connect alongside Coinbase Pay and Moonpay as the third provider facilitating crypto purchases on Uniswap’s platform. To incentivize the adoption of this new feature, Uniswap is offering a promotion for first-time users of Robinhood Connect: anyone who buys at least $10 in cryptocurrencies will receive an additional $10 worth of USDC in their Robinhood account.

The integration of Robinhood Connect into Uniswap’s app is part of a broader initiative by Robinhood to expand its presence in the cryptocurrency market. This comes shortly after Robinhood Connect was launched on the MetaMask hotwallet application. Furthermore, in a bid to attract more crypto traders, Robinhood recently added four new cryptocurrency tokens to its platform for users in New York.

This development underscores a significant trend in the crypto and decentralized finance (DeFi) sectors, as traditional financial services continue to merge with decentralized platforms, making it easier for users to engage with cryptocurrencies through familiar and trusted interfaces.